Coffee grown under a canopy of native trees rather than in direct sun, which slows cherry ripening and deepens flavour.
Shade-grown coffee is cultivated under a canopy of native trees instead of in direct, cleared sunlight. The shade slows down how fast the cherries ripen, which gives the beans more time to develop sugars and flavour compounds - it's also better for biodiversity, since the tree canopy supports birds and other wildlife that clear-cut plantations don't.