Scaling Roasteries focused Indian Coffee
Gray Cup Enterprises is raising $5.0 Million (USD) through a balanced hybrid structure: $3.0M Growth Equity (Angels & VCs) and $2.0M Secured Debt (Commercial Banks & Institutional Lenders) to acquire commercial real estate, install industrial roasting infrastructure, expand executive leadership, and scale our proprietary supply chain technology across India. We own 23 domains across the specialty coffee, tea, and commodity ecosystem.
The $5M Raise Structure
Optimized capital architecture balancing non-dilutive asset debt with growth equity.
~$3.0M
VC Funds & Angel Investors
- Pre-Money Valuation: $12M – $15M
- Implied Post-Money: $15M – $18M
- Equity Dilution: 16.6% – 20.0%
- VC Lead Allocation: $2.0M – $2.5M
- Angels / Syndicates: $500K – $1.0M
Funds proprietary tech, executive talent, and brand expansion.
~$2.0M
Commercial Banks & Lenders
- Instrument: Secured Term Debt / Mortgages
- Collateral: Commercial real estate & industrial machinery
- Financial Discipline: Target healthy DSCR coverage
- Impact: Non-dilutive financing for tangible assets
Directly secures physical properties in 4 prime Indian markets.
56%
Tangible CapEx Allocation
- Hard Fixed Assets: ~$2.0M in commercial property
- Machinery Assets: ~$0.8M in Probat & Aillio roasters
- Digital Assets: 23 owned industry domains
- Downside Protection: Substantial salvage & collateral value
- Working Capital & OpEx: ~$2.2M (44%)
Defensive balance-sheet value paired with rapid operational growth.
Capital Allocation & Financial Classification
Clear distinction between Balance Sheet Fixed Assets (debt-collateralizable) and High-ROI Operational Growth Expenses.
| Initiative & Scope | Est. Capital | Financial Classification | Strategic Impact |
|---|---|---|---|
Commercial Real Estate Panchkula, Dehradun, Outskirts of Jaipur (near MUJ), Chennai | ~$2.0M | Hard Fixed Asset (CapEx) | Acquisition of company-owned roasting hubs, fulfillment centers, and experiential flagships. High-value tangible asset serving as primary collateral for bank lending. |
Roasting Machinery & Equipment Probat & Aillio R2 Pro Industrial Units | ~$0.8M | Plant & Machinery (CapEx) | Industrial roasting capacity expansion with automated profiling replication; drives high-margin wholesale supply and daily production consistency. |
Talent & Executive Management Master Roasters, Operational Managers & Accounting / Finance Team | ~$1.0M | Operational Investment (OpEx) | Recruitment of seasoned production leadership, master roasters, and a dedicated accounting team for strict corporate governance and audit readiness. |
Technology & Software Engineering Platform Scaling, B2B Wholesale Portal & 23 Owned Domains | ~$0.5M | Technology OpEx (R&D) | Automates farm-to-cup traceability, warehouse inventory control, direct-to-consumer software, and unifies our 23 owned industry domains for organic B2B and retail acquisition. |
Packaging, Content, Travel & Marketing Sustainable Packaging Inventory, Content Production & Global Buyer Travel | ~$0.7M | Growth & Current Assets | Packaging inventory for retail/wholesale, brand content production studio, and domestic/international buyer outreach for coffee exports. |
Commercial Real Estate
~$2.0MPanchkula, Dehradun, Outskirts of Jaipur (near MUJ), Chennai
Acquisition of company-owned roasting hubs, fulfillment centers, and experiential flagships. High-value tangible asset serving as primary collateral for bank lending.
Roasting Machinery & Equipment
~$0.8MProbat & Aillio R2 Pro Industrial Units
Industrial roasting capacity expansion with automated profiling replication; drives high-margin wholesale supply and daily production consistency.
Talent & Executive Management
~$1.0MMaster Roasters, Operational Managers & Accounting / Finance Team
Recruitment of seasoned production leadership, master roasters, and a dedicated accounting team for strict corporate governance and audit readiness.
Technology & Software Engineering
~$0.5MPlatform Scaling, B2B Wholesale Portal & 23 Owned Domains
Automates farm-to-cup traceability, warehouse inventory control, direct-to-consumer software, and unifies our 23 owned industry domains for organic B2B and retail acquisition.
Packaging, Content, Travel & Marketing
~$0.7MSustainable Packaging Inventory, Content Production & Global Buyer Travel
Packaging inventory for retail/wholesale, brand content production studio, and domestic/international buyer outreach for coffee exports.